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MIAMI (Reuters) – Kobe Bryant’s demise in a helicopter crash has reminded absolutely everyone how fragile life is, Jennifer Lopez and Shakira said on Thursday, and the pop superstars program to use their Tremendous Bowl halftime exhibit to convey that message.

Jan 30, 2020 Miami, Florida, Usa Recording artists Shakira (left) and Jennifer Lopez (ideal) for the duration of the Tremendous Bowl LIV halftime talent exhibit push convention at Hilton Downtown. Required Credit: Kirby Lee-Usa Nowadays Sporting activities

“Life is so fragile and that is why we have to try and live each and every instant as intensely as we can,” Shakira advised a packed information convention. “We will be celebrating life, celebrating diversity in this country.

“I am guaranteed he (Bryant) will be really happy to see the message we are going to try to convey on stage simply because I imagine it is a really significant instant for our neighborhood, the Latino neighborhood in this country.”

Halting small of stating they ended up planning a direct tribute to Bryant, the eighteen-moments NBA All-Star who was killed in the crash alongside with his 13-12 months-previous daughter Gianna and seven many others on Sunday, Lopez and Shakira promised a exciting, electricity-packed twelve-minute exhibit but wanted to make a level.

“I imagine this is just influencing every person so substantially simply because it is reminding us, again, how fragile life is and how we have to value each and every solitary instant,” Lopez said. “It can be taken absent from us so quickly.

“We have to adore each and every other, we have to be jointly, we have to support each and every other we cannot be so at odds all the time. That’s element of our mission and our message way too.”

Like the Tremendous Bowl commercials, the halftime exhibit is an function unto itself, attracting a stand-by itself audience that has no unique curiosity in the recreation.

The halftime reveals commonly function several of the world’s major-advertising artists and previous year’s with headliners Maroon 5 attracted nearly one hundred million viewers.

The previous time the Tremendous Bowl was staged in Miami in 2010 British rock giants The Who topped the invoice.

With Miami’s substantial Latino neighborhood and Latin vibe, Shakira and Lopez, undertaking jointly for the 1st time, would appear to be the perfect in shape for this year’s Tremendous Bowl.

Lopez, an actress and singer known for hits this sort of as “Love Really do not Cost a Thing” and “If You experienced My Love”, stars in the film “Hustlers” which is making buzz in Hollywood.

Colombian singer Shakira, a 3-moments Grammy winner, is just one of the world’s very best-advertising Latin audio stars. She identified global fame with her 2006 solitary “Hips Really do not Lie”.

Even though the singers provided no hint of any political protest they produced it obvious their presence on the Tremendous Bowl stage was sending a strong message, specially to youthful Latino ladies.

“The 49ers and Chiefs are run by women and you have got two women heading the halftime exhibit. That statement by itself for me is empowering,” Lopez said.

“When I imagine of my daughter, when I imagine of all the little ladies in the planet to see that, two Latinos performing that at this time in our country it is just really empowering.”

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