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Social Media for many years has influenced a lot of people and brands. Although there are dangers that lurk around its use, it is undeniable how it has moved some companies like Boohoo, Zaful, and Displate to billion-dollar status. It has created a form of employment of people, turning them into digital marketers, brand influencers and many others.

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It is important that you are aware of many things it has done to these respective brands if you plan a start-up. Indeed, there is a lot of good that can come out from social media other than posting pictures for fun. 

What Social Media has done for:


Zaful which is currently located in China has made a lot of progress in the last few years with the use of social media. They have been able to build a good brand image and improve sales in several ways with this.  As a fashion retail brand that has a good understanding of how marketing should be done has deployed the best means to make sure they are known. 

However, Zaful has put up tips on the use of social media to help other potential brands grow to a huge status, and they are;

  • Look out for your audience and build image: With the help of social media, you can easily find people who will be interested in what you have to offer (they are your targeted audience). Keep these people close and work on how you can be of constant service to them. In the same vein, build your brand image to the top level and promote yourself through several outlets. Zaful has taken these two as a big priority. 
  • Work On your Content: Whatever you post on social media is directly involved with your brand is all about. If you create a nice content, your audience will love it and invest their money into what you have. Take note: –  bad content affects the image of the brand.
  • Establish Good Interaction: There are several ways people can be met, and social media is one of them. Your best customer comes from just a message, so work on your approach to people. Once a good relationship is established, an increase in sales is eminent. However, your interaction with them also matters because they can give opinions on what to improve on, and so many other things.

Zaful has many other tips to give on the use of social media, but these are the most important ones. 


Displate has used social media to influence a lot of aspiring artists. Being an Online Art store, they have been able to gain a lot of users as well as customers using their craft. They have also made a Share & Earn Program to help influencers earn a lot of money through the use of social media. 


Boohoo being another fashion retail brand has helped in influencing the choice of people when it comes to fashion. It has in a way helped them to increase sales and they have earned a lot of money. For instance, when a celebrity wears a dress from Boohoo and posts on social media, fans are indirectly encouraged to patronize which is a bonus to Boohoo. 

However, there is a limitation; social media has discouraged a lot of people from repeating clothes, but the brand has found its way around that and they are doing just fine.