Our exploration reveals that quite a few film followers are impatient to return to theaters. This bodes properly for studios, which have delayed the release of several blockbuster films, and theater operators when they are able to reopen their doorways.
July 23, 2020
With most film theaters closed and blockbuster premieres delayed, a new study by consulting company Altman Solon reveals that two-thirds of avid film followers are all set to return to theaters—even just before a COVID-19 vaccine is readily available. Altman Solon’s 2020 Shopper Motion picture Survey finds that these shoppers historically look at sixty% of all movies screened in U.S. theaters, signaling a perhaps robust restart for box places of work the moment social distancing limits are lifted.
“It has been assumed that direct-to-dwelling or ‘premium online video on demand’ film releases throughout the pandemic, like ‘Trolls Globe Tour,’ would accelerate the trend of in-dwelling viewing—which has been fueled by information, convenience, and continuing improvement in dwelling theater technological know-how,” mentioned Altman Solon Lover Jonathan Hurd. “But our exploration reveals that quite a few film followers are impatient to return to theaters. This bodes properly for studios, which have delayed the release of several blockbuster films, and theater operators when they are able to reopen their doorways.”
The study identifies 37% of the community as possibly “Movie Superfans,” individuals who commit “all their absolutely free time” viewing movies, or “Movie Fans,” individuals who say movies are “very important” to them. Alongside one another these shoppers watched sixty% of all movies screened in theaters in 2019. About 50 percent of the Superfans say they will return to the theaters as before long as they open up, although two-thirds of Superfans and Fans would pay a visit to a theater even just before a COVID-19 vaccine gets to be readily available.
The study reveals that Superfans/Fans are also prolific streamers, with eighty% expressing they “watch movies frequently” on streaming products and services. And 54% of these shoppers say they are viewing streaming online video products and services extra normally since the pandemic started off, when compared to 33% of extra relaxed moviegoers. About just one-3rd of Superfans/Fans also say they are viewing extra movies on both equally cable Tv set and DVD/Blu-ray discs throughout the pandemic.
For the entire film-viewing inhabitants, online video viewing greater across practically all mediums throughout the pandemic, including streaming VOD (up forty one%), basic Tv set (up 29%), top quality Tv set (up 21%), DVD/Blu-Ray (up 19%), and on-line online video purchases (up 19%).
“Superfans and Fans want to look at whenever, anyplace, and across practically any viewing method,” mentioned Altman Solon Director Patrick Redmond. “While the spike in COVID-19 situations in quite a few states has already impacted the timetable, an eventual thriving return of the movies will in aspect be determined by how film studios, streamers, and theater operators hook up with this crucial user section.”
There is also great information for the future of the theater: the bulk of superfans/fans say they will look at movies at the theater the similar or even extra normally than they did just before the pandemic hit.
“There are quite a few challenges that theater operators need to work by way of – from mask policies to seating reconfiguration – as they start out to reopen responsibly over the next several months,” mentioned Altman Solon Director Matt Rivet. “Obviously a great deal depends on flattening the pandemic curve but there is possible for the film field to turn into even much better in the future.”
Billion-dollar blockbuster movies normally fall into the genres of “Action & Journey,” “Superhero,” or “Sci-Fi/Fantasy,” all groups that draw in Superfans/Fans to the theaters at the maximum fees, according to the study. This suggests that pandemic-delayed tentpole films like “Wonder Woman 1984” and “Black Widow” could nonetheless see large openings outside the house of the summer blockbuster season. General, Superfans/Fans would want viewing practically all genres in the theater over dwelling viewing, although extra relaxed followers would relatively look at all genres – apart from Action and Superhero – at dwelling.
Other important conclusions of the study, which analyzed an assortment of 250 film titles, contain:
- When requested to rank favorite movies, respondents gravitate towards typical dramas and comedies the major-rated movies were being “Forrest Gump,” “Titanic,” “Mrs. Doubtfire,” “Back to the Long run,” and “Pretty Woman,” with “Jaws” and “The Godfather” also earning the major 10.
- Although Superhero movies have dominated the the latest film landscape, none rated in the major twenty five favorite movies. In point, only 3 Superhero films – “The Darkish Knight,” “Avengers: Endgame,” and “Black Panther” – landed in the major fifty favorite films.
- Consumers’ choice for viewing new releases in theaters vs. at dwelling is heavily genre dependent and selling price elastic, suggesting that a PVOD product would have to be aggressively priced to deliver important demand.
The study was led by Hurd, Redmond, and Rivet and conducted in late May well 2020. Much more information and linked charts can be discovered right here. For questions on the study make sure you call [email protected]
About Altman Solon:
Altman Solon is a worldwide system consulting company that will work across the Telecommunications, Media, and Technological innovation (TMT) sectors. Our consultants are united by enthusiasm and intellectual curiosity for TMT and work with sector leaders, challenger brand names, and investors in these industries.
Our collaborative workforce composition provides with each other field gurus and information analysts to implement their practical experience and techniques to produce authentic-environment answers for worldwide TMT gamers. We help our company consumers in determining, producing, and applying company tactics, new sector entry methods, digital innovation, and worldwide M&A. We enable our investor consumers realize markets, carry out due diligence, and make superior-stakes choices with self-assurance.
Altman Solon was shaped pursuing a merger concerning Altman Vilandrie & Enterprise and Solon Management Consulting in 2020, cementing a ten years-extensive partnership across the Atlantic to kind the world’s greatest worldwide system consulting company with an exclusive emphasis on the TMT sectors. Altman Solon has an intensive intercontinental get to with around three hundred workers primarily based in Boston, London, Milan, Munich, New York, Paris, San Francisco, and Warsaw, with thriving initiatives accomplished across extra than a hundred nations.
For further more information and facts, make sure you pay a visit to http://www.altmansolon.com.
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