FanUp Squads Up in Prep for August Launch of Social Gaming App With Appointment of Mega Talents to Lead Business Development and Media

1st-Ever Characteristics Involve Wager with Friends, Challenge-based mostly Contests and Person-produced Films

Press Release



current: Jun 22, 2020 07:00 EDT


In preparing for the community launch of its a lot-predicted social gaming application in August, FanUp will do what it encourages its users to do: Squad Up. This week, the organization introduced appointment of two leading-stage execs to its workforce. Having the guide as head of business growth is influencer Clinton Sparks and directing brand name and media partnerships is Michael Hamilton. Concerning them, the powerhouse pair has broad expertise in melding esports, lifestyle, media and entertainment. That is just the combo of capabilities and practical experience FanUp’s founders say is very important to deliver a one particular-of-a-kind interactive gaming practical experience to users.

​FanUp is sporting activities and esports betting for the social established. Consumers are inspired to squad up and bet together for an immersive practical experience. 1 of the most predicted characteristics is its Wager of the Day, which makes it possible for users to publish a video clip generating a circumstance for why their prop bet must be chosen for that recognition. Other first-at any time characteristics consist of betting with buddies and obstacle-based mostly contests. Consumers will even be able to bet with celeb friends and compete for the MVF (Most Useful Fan) title.

The application is emerging from its prosperous beta launch where it scored high with customers, especially younger industry experts who are tech-accepters with a passion for gaming. Sparks and Hamilton are predicted to maintain FanUp at the leading of its activity. And both look to be up to the job.

Sparks has had a immediate hand in serving to condition the multi-billion-dollar esports market. He is, in point, vice president of business growth for FaZe Clan, the premier esports and way of living gaming organization in the globe. He has spearheaded strategic initiatives that merge esports and hip hop, attracting investments in that organization from leading-tier undertaking money and non-public fairness corporations and musical artists such as Pitbull, Offset, Swae Lee, Yo Gotti, Ray-J and Academy Award winner DJ Paul (Three6Mafia).

Hamilton meanwhile has invested the earlier ten years creating sporting activities analytics and cash management programs for sporting activities betting and esports and co-started Stats Trading Co. That business just lately posted sixty one p.c on MLB, fifty nine p.c on NBA and 56 p.c on NFL for a net revenue of one,600 p.c. He has worked with the likes of Dr. Dre, The Chainsmokers, Marshmello, Logic, Swedish House Mafia, Atlantic Information and Warner Bros.

The founders of FanUp have deep roots in sporting activities gaming on their own. Friends and business associates for above twenty yrs, Tejas Bodiwala and Cary Lytle – who jokingly refer to on their own as the Michael Jordan and Scottie Pippen of sporting activities betting – have worked in tech, item and business growth for some of the world’s most recognizable manufacturers.

“Clinton and Mike are broadly known for their unparalleled capacity to condition and affect lifestyle. They are particularly the talent FanUp requires to spherical out our business growth workforce and reimagine the esports and sporting activities betting practical experience for our consumers. We couldn’t be much more fired up to have them top our brand name partnerships to take us to the up coming stage,” said Bodiwala, CEO, FanUp.

“Fads are ephemeral. We want to be a domestic brand name and title for younger industry experts and social sporting activities admirers, changing the way they eat and interact with esports and sporting activities betting,” he included. “We want to alter the calculus of fandom and redefine the sporting activities betting ethos by making sure admirers never have to bet on or practical experience sporting activities on your own yet again.”

FanUp is the first item in the U.S. that lets admirers bet together for true cash. It is accessible for iOS in non-public beta and will launch in time for 2020 football. For much more information and facts about FanUp, go to fanup.application.

Media Call: Kaya Brooks, [email protected]

Source: FanUp

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