Award-profitable E-commerce firm declared designs for a new online retail web-site and ongoing partnerships with global songs retail makes

Press Launch



current: Jul 21, 2020 fifteen:00 CDT


Wisconsin-based Geneva Source has obtained Cascio Interstate Audio, the 14th-most significant musical instrument supplier in the United States. Via a voluntary receivership, the order solidifies a historic musical instrument retailer’s possession by an rising E-commerce leader.

“One particular of the most exciting issues about this acquisition is that we get to elevate a legendary Wisconsin organization together with us by providing a vary of musical goods with out geographical or distribution limitations at the exact price,” mentioned Jeff Peterson, co-founder/CEO of Geneva Source. “Top rated musical instrument producing organizations and makes now can locate and channel new buyers with a dependable and valued associate.”

  • Introduced in 2009, Geneva Source supplies brand approach, digital marketing solutions, and source chain options for Amazon and E-commerce platforms. Co-founders Jeff Peterson and Mark Becker had been recognized as Little Business Individuals of the 12 months by the U.S. Little Business Administration (2020).
  • Cascio Interstate Audio was started in 1946 by Frank Cascio as a little accordion studio in Milwaukee. It truly is come to be a nationwide player in the songs industry with goods like Archer Guitars, Ravel Woodwinds, Union Drums, and Melokia Ukuleles and advised by musicians and educators for above 70 many years.

“Cascio Interstate Audio has an amazing catalog of confirmed merchandise functionality, backed by a passion for songs,” mentioned Mark Becker, co-founder/COO of Geneva Source. “The organization was created on decades of undeniable price and customer loyalty. We have large anticipations for growing merchandise availability to musicians and repositioning the vendor model to the online marketplace to hook up every thing and every person.”

As demand from customers grows for firms to go online, Geneva Source is aiding organizations fully grasp how E-commerce is effective and, in return, noticeably impacting local and point out economies.

The acquisition timing also presents an chance for Geneva Source to host routines in greater Milwaukee and supply place for its growing workforce.

“Building a connection and a culture via new opportunities has generally been our passion,” mentioned Peterson. “The Milwaukee metropolitan region is rapid-growing for organization development and gives historic really hard-functioning appeal for us to renew and produce. It is a location we have prolonged deemed to stretch our roots.” ‚Äč

Several proficient crew users have already merged into the Geneva Source office. Jake Miller is a 13-12 months worker of Cascio Interstate Audio and a proficient musician who has approved a new function as Manufacturer Supervisor.

“I have noticed the songs industry change, specially for novices. Chances to construct expertise and keep connected now involves greater entry to instruments and assets. This alter has recharged the electrical power of those customers and our merchandise companions,” mentioned Miller. “But even additional exciting is the artwork form the Geneva Source crew has for building new beginnings. This places Interstate Audio precisely where by it desires to be to continue to keep musician momentum likely.”

Get hold of: Melissa DeBuck, 262.435.4935 x 114 or [email protected]

Resource: Geneva Source