LOS ANGELES – Gil Schwartz, the longtime CBS communications executive who wrote humorous novels and columns underneath the pen identify Stanley Bing, has died. He was 68.
CBS reps stated Sunday that Schwartz died Saturday at his household in Santa Monica, California. His dying, they stated, was unpredicted, but due to normal leads to.
Schwartz experienced a distinguished almost forty-year job in corporate The united states with CBS, Viacom and Westinghouse Broadcasting. He retired in 2018 from his submit as senior executive vice president and chief communications officer of CBS Corporation.
But not like most of his friends, Schwartz experienced a once-key and then public aspect job as a lauded humorist and author of thirteen guides who satirized the business world he was portion of. Less than the pseudonym Stanley Bing, Schwartz wrote a column in Esquire for thirteen years and then in Fortune. Just one, “Executive Summary: Stanley Bing,” from 1991, describes an unwelcome fortieth birthday in the design and style of a corporate presentation.
“You’ll have to justification me if I sound a small morose. I am morose,” he wrote. “This corporation not too long ago celebrated its fortieth anniversary of operations. Fairly a couple get-togethers had been held in its honor, and they succeeded in getting this speaker relatively depressed in the way that only enforced merriment certainly can.”
Despite the fact that he was equipped to keep the dual identities in key for a though, in the nineteen nineties, it became “the most improperly held key in the media business.”
“Bing’s” guides bundled “Crazy Bosses: Spotting Them, Serving Them, Surviving Them,” “You Seem Awesome Now,” “Lloyd: What Occurred,” and “Immortal Lifetime: A Shortly to Be Correct Story.”
Born in New York Metropolis in 1951, Schwartz studied theater arts and English at Brandeis University. He was a renaissance gentleman: A poet, playwright, actor, guitarist and photographer of birds, food and vacation.
Schwartz is survived by his wife of fourteen years, Laura Svienty, two little ones, two stage little ones and two grandchildren. The assertion claims a memorial service will just take spot in the fall. In lieu of bouquets, the loved ones requests any individual looking for to honor Schwartz donate to lafoodbank.org, foodbanknyc.org or sfmfoodbank.org.
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