BBC StoryWorks is thrilled to be discovering the real meaning of wellness through human-centric tales of people trying to find holistic health and fitness for both on their own and the broader modern society
December 01, 2021
The non-revenue Global Wellness Institute (GWI), the leading analysis business for the wellness field, is delighted to announce it is doing the job with BBC StoryWorks, the industrial artistic arm of BBC International Information, to deliver a 1st-of-its-sort movie sequence about the world of wellness. The collaboration was announced right now at the 2021 World wide Wellness Summit in Boston, with the collection to be made in advance of the 2022 Summit in Tel Aviv, Israel.
Wellness is now an approximated $4.4 trillion industry, and pursuing holistic, preventive techniques to overall health and wellbeing is extremely beneficial to society. But wellness is generally misunderstood, the two as a phrase and as a sector. This collection aims to slash by way of the sounds, reaffirming the benefit of proof-based mostly wellness and introducing a global audience to some of the most crucial current and rising options across the industry. Brought to daily life by wonderfully crafted stories from across the entire world, it will search for to illustrate the universal worth of wellness and inspire people of all backgrounds to seek out it.
The sequence has the next targets:
- Elevate recognition of the worth and influence of wellness and preventive overall health ways on societies about the environment
- Highlight some of the most modern and fascinating developments across the market that lead to personal, neighborhood, and societal wellness
- Determine and demystify the time period “wellness,” reaffirming the worth of credible, evidence-centered methods on holistic wellbeing and improving customer trust in the sector
- Explore the impression of the electronic revolution on the wellness industry, highlighting its positive aspects and addressing its difficulties
- Assistance audiences really feel empowered to find their very own wellness and encourage behaviors and life that lead to this stop
- Obstacle the notion that wellness is only for a find group, pinpointing answers that democratize the pursuit of holistic well being.
The collection will seem to tell, teach and entertain a massive online viewers with a established of powerful documentary-style limited movies, immersive audio content material, and in-depth, contextual written parts. It will live on a devoted microsite at BBC.com, which features 130 million special guests as effectively as extra than 1.1 billion site sights and 200 million movie views regular monthly. An original 12-month campaign will engage focused viewers teams from amongst this user foundation, as nicely as field audiences by the GWI and Worldwide Wellness Summit and their networks.
Customers of the Worldwide Wellness Institute community will be invited to post situation scientific tests for consideration, with the option to engage BBC StoryWorks Industrial Productions’ imaginative groups to create pieces for the sequence.
Simon Shelley, Vice President Programme Partnerships at BBC StoryWorks, mentioned, “BBC StoryWorks is thrilled to be checking out the correct indicating of wellness as a result of human-centric tales of those in search of holistic well being for each by themselves and the broader culture. We hope to provide a new comprehension of wellness to our world-wide audiences, and get started a deeper dialogue about integrated, individualized well being. We are especially glad to be operating alongside the World-wide Wellness Institute on this job and will advantage considerably from their know-how.”
Ophelia Yeung, Senior Investigate Fellow at GWI, stated, “We simply cannot feel of a improved lover than the BBC who is aligned with our mission of disseminating rigorous, honest, and reality-primarily based wellness market information and facts to advocate for wellness for all. This project will convey wellness tales to daily life from all over the earth, and amplify critical messages about wholesome existence and wellness tactics in a various and inclusive way. We glimpse forward to supporting BBC StoryWorks with our exploration and our networks in this fascinating partnership.”
For further more information and facts, and to express your desire in taking part, make sure you get hold of:
Elan Shuker, BBC Series Improvement Direct: [email protected]
Nancy Davis, Chief Imaginative Officer, Govt Director, World-wide Wellness Institute:
About the World wide Wellness Institute: The World-wide Wellness Institute (GWI), a non-income 501(c)(3), is regarded the top international analysis and educational useful resource for the world-wide wellness marketplace and is regarded for introducing important sector initiatives and regional situations that provide alongside one another leaders to chart the upcoming. GWI positively impacts world-wide health and wellness by educating general public institutions, organizations and men and women on how they can operate to protect against disease, cut down stress and enrich the all round excellent of existence. Its mission is to empower wellness worldwide.
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