Hallmark media CEO leaves 1 month after same-sex ad backlash

The head of Hallmark’s media business enterprise is leaving the enterprise right after eleven many years, just a thirty day period right after its flagship Hallmark Channel confronted an outcry over a choice to pull an ad with a lesbian few kissing.

No rationale was specified for Invoice Abbott’s departure, and no replacement was promptly named.

In a assertion, Mike Perry, president and CEO of Hallmark Playing cards, explained that with enormous competition from Tv networks and streaming providers, it is vital for the enterprise to locate “pertinent new ways to improve our business enterprise.”

Abbott was CEO of Crown Media Relatives Networks, a enterprise controlled by Hallmark Playing cards. Crown Media’s flagship cable channel is The Hallmark Channel, recognised for spouse and children-welcoming programming, particularly built-for-Tv Christmas-themed movies.

In December, the Hallmark Channel’s choice to pull an ad featuring the exact-intercourse few led to an outcry on-line. The enterprise later reversed the choice.

Crown Media also operates the Hallmark Movies & Mysteries and Hallmark Drama networks, membership streaming company Hallmark Movies Now and e-book publishing division Hallmark Publishing.

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