September 29, 2023


Arts Eternal

ImagineLab Ushers in a New Era of Filmmaking With $3.4 Million Creative Space

Found in Grand Rapids, MI, this newest addition to the film local community features a 22,000-square-foot facility featuring multiple state-of-the-art studio spaces, such as Michigan’s very first long lasting whole-sized LED Quantity

Press Launch

Jun 15, 2022 09:45 EDT

Set to open in tumble of 2022, ImagineLab has teamed up with Stay Floor Media (LSM) and Vizidef to bring Michigan its first long term state-of-the-art digital production studio. Virtual manufacturing will involve taking pictures on a soundstage with a specifically made and curved LED wall and ceiling — with each other forming a significant interactive filming track record named “The Volume.” Substantial-scale productions like “The Mandalorian” and 2022’s “The Batman” have proven great good results with this tech and, these days, it can be swiftly turning into the prime preference for key film projects, commercials, television, new music videos, etcetera. 

“ImagineLab is thrilled to be at the forefront of this new period, aiding in any way we can as filmmakers and output providers embrace the rewards of virtual manufacturing. The addition of our place will not only insert to the arsenal of the industry experts in the space, but will amplify what they can do tenfold. It’s genuinely pretty enjoyable, as this technological innovation has taken the film earth by storm and is speedily turning out to be the marketplace normal,” explained Jackson Swan, Director of Images, and co-founder of ImagineLab.

What to Assume:

The artistic room will comprise a few self-sufficient studios, with more than 12,000 square feet focused to image/online video levels, custom made established style and design, set construction, and a 96-foot cyclorama wall. Each individual studio, made to perform independently devoid of compromising workflows and privateness in between sets, will also contain the anticipated features: lounging, kitchenettes, eco-friendly rooms, office environment area and gear storage. Please discover map for far more detail.

The Plan:

As the requires for picture and online video material maximize yr above 12 months, ImagineLab aims to deliver economical accessibility to point out-of-the-artwork instruments and technological innovation for community filmmakers and photographers via membership options. Offers include things like: 24-Hour Access via Vital Card, On line Scheduling, Weekly Workshops, Discounted Products Rentals, and a Every month Stage Rental allowance. Additionally, participating members and clientele will have entry to branding assistance, promoting alternatives, and instructional possibilities through a collaboration with Revo Enterprises

“ImagineLab was made for the movie local community as a whole, offering multipurpose studio areas for material creators of all stages. We required to be in a position to deliver pros with the most up-to-date improvements in virtual output know-how although also taking treatment of all those who are just commencing out in the market,” Swan claimed.

Get Included:

ImagineLab hopes to aid bolster the area film group by collaborating with community marketplace leaders these as Lowing Mild & Grip (LLG), which plans to produce and train its network of freelancers in planning for the new digital production studio. Dave Lowing, President of LLG, reported, “We have been in organization for around 35 years and, all through that time, we have uncovered the importance of embracing the most up-to-date systems and making certain the film local community not only has obtain but understands how to use them. With our huge inventory of lighting and gear, partnered with ImagineLab’s VP technological innovation, we seem ahead to supporting productions of any scope.” 

Intrigued functions and regional talent are encouraged to achieve out for much more info on bookings and employment prospects. For the most recent announcements on the studio and impending grand opening occasions, visit ImagineLab online or social media @ImagineLab.Studio — Instagram.

Make contact with:
Jackson Swan
[email protected]

Supply: ImagineLab