Sizzling on the heels of their contract renewal with ‘Queen of the Dancehall’ Spice, Magnum Tonic Wine suggests the brand will continue to help dancehall songs. Kamal Powell, the brand’s regional promoting supervisor for the Caribbean, informed The Gleaner that even in the midst of tricky occasions for the enjoyment market, the Magnum manufacturer has located means to keep their partnership with crucial dancehall players alive. He expressed that with dancehall new music remaining the coronary heart and soul of Jamaica’s enjoyment landscape, Magnum has, more than the previous 14 months, taken on new initiatives that converse to their determination to the sector.
Reiterating that Magnum is the ‘official consume of dancehall’, Powell mentioned the brand name will do whichever it requires to nourish the union. “It is essential for Magnum Tonic Wine, as the official consume of dancehall, to showcase the culture’s energetic, lively, and participating nature, as we both share customers,” he said. “We have been lucky to have been capable to perform our function in supporting the marketplace all over the pandemic with on-line displays these types of as Magnum Xplosion, and now the ongoing online occasion collection, Magnum Box,” he reported.
Magnum Box is an on the internet celebration which provides an outlet for recording artistes, dancers, and disc jockeys alike to take pleasure in dancehall leisure in a safe house all through the pandemic. So much, Ding Dong, Jah Vinci, Kyodi and Onsound Mynd have performed on the sequence. Magnum Xplosion, which is normally a actual physical concert, was hosted pretty much at the start off of the 12 months. That function noticed performances from Shenseea, Ding Dong, Capleton and Beenie Person.
Working with their renewed ambassadorship with Spice as an illustration of their motivation to the market, Powell states the partnership has yielded substantial gains for the brand considering that 2019. He reported the latter was aspect of the rationale she was introduced back as their leading female manufacturer ambassador. Magnum and Spice have considering the fact that begun a Go Down Deh obstacle, named on a strike collab with Spice, Sean Paul and Shaggy. It will give lucky dancehall lovers a shot at a share of $1 million in prizes.
“Our model is carefully knit with dancehall tradition, so possessing the genre’s queen, Spice, further maximises our place in the marketplace. The song mirrors our brand name in so a lot of strategies, as it is each magnetic an entertaining, even though being pointedly dancehall,” he shared. “We determined to reward Spice a significant cheque of $1 million for her admirers by getting a social media-based mostly Magnum Dance Obstacle to the monitor. This will assistance the song to gain a lot more traction and boost Magnum’s dedication to the industry’s supporters, who we share as we proceed to ‘tek charge ah tings.’”
Magnum is one particular of the couple corporate manufacturers in Jamaica that have proven unwavering assist for dancehall audio and its exponents over the a long time. They have also showed immense assistance for Ding Dong, Ishawna and Romeich Entertainment.