Newspaper circulation revenue surpasses advertising

NEW YORK – For the to start with time in 2020, the newspaper marketplace acquired much more revenue from circulation than promoting.

Yet like several of the other benchmarks observed this week by the Pew Exploration Heart in the initially of a collection of stories on the state of the news media, that is not automatically excellent news.

Circulation earnings, from people acquiring digital or print subscriptions, reached $11.1 billion in 2020, Pew said. The newspaper industry reported $8.8 billion in advert income final calendar year.

In 2006, in the early levels of the internet having away at the business, newspapers documented $49.3 billion in marketing revenue. Circulation earnings in 2006 was a lot the same as it was very last year.

Pew’s estimate of weekday newspaper circulation, which is complicated by the shift to electronic and some distinctive reporting sources, was 24.3 million last calendar year. 20 many years ago, it was 57.8 million.

Newspaper newsroom work stood at 74,410 in 2006, the last 12 months that determine grew above the preceding calendar year. In 2020, there have been 30,820 individuals in newsrooms.


The median wage for editors past yr was $50,010, or $2,104 less than it was in 2012, Pew stated.

Where’s the growth? Earlier this calendar year, Edison Investigate and Triton Digital estimate 41% of Individuals aged 12 and up experienced listened to a podcast in the earlier month, up from 9% in 2008.

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