This independent journey and exploration of music, artwork and NFTs is as entertaining as it is challenging, but getting manage in excess of my individual brand has demonstrated me the benefit of ownership vs . acquiring an individual else control or depict my passions.

Shontelle, the acclaimed Grammy-nominated, platinum recording artist released her historic “House Party” blockchain project. Consisting of Non-Fungible Tokens (NFTs), a blockchain-based mostly sort of exceptional digital artwork, the job represents a collaboration amongst Shontelle, the boutique audio label Property of Dae, and Owens, a tech start out-up.

“House Party” is considerable in lots of ways, primarily given that Shontelle is just one of the first Black feminine musicians to start a cutting-edge blockchain task. This revolutionary approach paves the way for modern day black ladies and youthful black females artists to adopt a new technology—even just before famed sporting activities stars try to promote their have NFTs.

“This impartial journey and exploration of new music, art and NFTs is as enjoyment as it is hard, but obtaining command in excess of my have brand name has shown me the benefit of ownership versus having somebody else regulate or symbolize my pursuits,” mentioned Shontelle. “As one of the 1st Black female entertainers together with Dae, I am issuing my very own significant-tech collectibles, such as a one particular-off, bespoke solitary with blockchain verified authenticity.”

The go is timely, as females now only comprise 20% of the new music market. Black ladies signify an even scaled-down percentage of girl-at-huge. Today, nevertheless, talented female performers in Barbados and Nigeria will existing them selves on a global phase, proving that 2021 is the calendar year to say that “anything is achievable.”

The task launches as an auction that contains two tiers of “House Party” NFT collectible merchandise, along with quite a few “House Party” NFT offerings these kinds of as dub plates, custom-made items, artwork and vinyl.

Shontelle is popular for her strike records “T-Shirt” and “Impossible.” She was showcased on the Barack Obama compilation album with the single “Battle Cry.” She made her mark touring with Beyoncé and producing tunes for Rihanna, Bruno Mars, Beenie Guy and many a lot more. Shontelle is co-owner of the TRBL creation enterprise, which specializes in featuring songwriting expert services for artists in the Pop, Soca, Afrobeats and Dancehall worlds.

For the stay auction: https://www.owens.sector/ &#13

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