The misty haze of Holywell surrounds soul singer SHEENWRKS as he belts falsettos for his Afroed lady love in the songs video for his latest release, Magic.
The track, created by Noden (Mixtapesoul), tells the heart-tugging tale of staying spellbound by new appreciate. The singer, who also goes by SHEEN, co-wrote Magic with rapper/songwriter Impolite Jerms, primarily based on their own encounters with adore.
“I want to be completely clear and be me with my tunes,” SHEEN explained to The Sunday Gleaner. “When you hear Magic you need to go, ‘Wow, this sounds real’ or ‘It seems like him in love’… I just want to bring optimistic, great power, adore and enlightenment in my new music and so far the responses has been actually superior.”
The solitary premiered final April, but SHEEN didn’t get to execute his sought after promotion simply because of the pandemic. Many thanks to life’s unpredictability and good friends, it earned video remedy in August.
“I linked up with a several good friends of mine, field stylist Shampagnex and online video director DJuvii, and I needed to do a dwell acoustic functionality of the tune with my other track Adore Triangle,” he explained. “We obtained somewhere in Red Hills to shoot and I desired to collaborate with any person to do the dwell set, but that man or woman ended up traveling out and the idea bought cancelled. A person of my good friends mentioned, ‘Why never we just do a online video for a person of the tunes?’ and we just conclusion up undertaking it. Almost everything transpired so effortlessly, it was unbelievable. I give many thanks for excellent mates they are the ones who actually aided it to take place, so I wouldn’t get all the praises.”
At 31 several years outdated, SHEEN has invested his lifestyle greatly associated with audio. Expanding up in Mandeville, Manchester, with his grandparents, he was surrounded by gospel, soul and classical songs and taught himself how to play the recorder by ear. The latter skill afterwards impressed a music tutor at the Edna Manley College or university of the Visible and Carrying out Arts when he frequented the campus for Job Working day, even though attending Cross Keys Substantial Faculty. The tutor inspired him to enrol in a new music idea programm.
“I ended up having a scholarship by the Crimson Stripe Diageo Learning for Everyday living where I obtained to find out how to play the piano a little bit, theory clever, and I also did vocal general performance,” he shared.
From there, he gained an internship option at Sharon Burke’s Good Company in which he learnt extra about the new music organization via the mentorship of acts like Shaggy, Agent Sasco and Wayne Marshall. He also bought into manufacturing and has labored with the likes of Salim Stines, Zac Jone$, Projexx, Anju Blaxx, Big 12 Records, Payday Songs Group and Majah Label Music Group. He has also furnished supporting vocals for artistes like Sean Paul, Mavado, Dexta Daps, Konshens, I-Octane, Agent Sasco and Roe Summerz.
SHEEN commenced his recording job as Ashani, forming aspect of Runkus & The Old Skl Bond, which went on a European tour in 2017. The gig spanned two decades and he made a decision to aim on a solo job afterwards, utilizing SHEEN, a play on his center title Ashene, as his new moniker.
SHEEN’s catalogue, which consists of Highlight, Whole lot to Reduce and So Incredible, is principally soul tunes with exceptions like the dub variety, Herb Contact, featuring Roe Summerz. His model of songs has not been warmly welcomed by some individuals, with SHEEN recalling, “When I started out new music, folks said my sound was not heading to function in Jamaica and I was like, ‘How do you know it’s Jamaica I’m relating to?’”
TIMELESS New music
His intended audience is “people who have a soul. My tunes connects with the soul and I’m producing timeless tunes. I want the tunes I’m undertaking overall to arrive at a wide assortment of folks, not just Jamaica for the reason that it is relatable globally”.
Getting acquired behind-the-scenes information of the internal workings of the tunes organization, SHEEN is concentrated on setting up his brand as a recording artiste.
“I’m doing work with a handful of men and women I’d look at staff gamers who are a lot a lot more professional than me in conditions of being aware of certain things like marketing and advertising, which will help,” he said. “I’m functioning on as substantially music to make a catalogue for the reason that yuh haffi have the information, so I try out my ideal to get the job done on all the things that requires to be there so when the right time comes, there’s no mishap. You have to have financial guidance to maintain and create yourself as an artiste, so which is in my designs as nicely.”