About Kali Kali Ma is the first of the 10 mahavidya, or wisdom goddesses in the tantric tradition. She is portrayed with black skin, 4 arms, wide open glaring eyes, a necklace consisting of severed heads and dances on the …
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In Robert Cialdini’s book, Influence, he identified six universal principles that generate instant influence: reciprocation, liking, social proof, authority, scarcity and consistency. If someone does something for us, we naturally want to return the favor (reciprocation). If we like …